To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend and brand ambassador Joe Montana and current Cincinnati Bengals star Joe Burrow – competing over who gets to wear the shirts number ‘0’ for the first… Continue reading Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
Tag: Kick Off Campaign
BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
Ahead of the start of 2022/23 Premier League (PL) season, broadcast partner BT Sport rolled out an experimental, multi-channel campaign built around fan-fuelled experiment which collected, tested and showcased supporters’ soccer beliefs and predictions by scrutinising them under scientific testing in ‘The BT Sport Believe It Lab’. The initiative kicked off in a laboratory where… Continue reading BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
AFL Launches New Season ‘Don’t Believe In Never’ Brand Platform With Trio Of Short Films
Ten days ahead of the 22 March kick-off of the new 2018 Toyota Premiership season, the Australian Football League (AFL) released a new brand platform called ‘Don’t Believe In Never’. The campaign started with a trio of short films showcasing remarkable stories of passion, dedication, overcoming adversity and triumph within the AFL game. … Continue reading AFL Launches New Season ‘Don’t Believe In Never’ Brand Platform With Trio Of Short Films
Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
Ahead of the return of Major League Soccer (MLS), the new season kicks-off on 3 March, the league launched a new 360-degree brand campaign to tell the story of the self-described ‘most ascendant, progressive and diverse’ sports league in the US and Canada’. The new 2018 season ‘Our Soccer’ initiative, developed in harness with… Continue reading Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
Major League Soccer (MLS) has launched its 2016 kick off ‘Stand As One’ campaign to try and raise awareness of the new season, boost existing fan support, consolidate engagement and reinforce TV viewing habits. The campaign, which launched three weeks before kick-off and will evolve throughout the 2016 season, spans TV, print, outdoor, digital… Continue reading MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
