Early July saw Chelsea FC launch its new Blue Fuel nutrition service through a multi-channel campaign developed by creative agency The Brooklyn Brothers called ‘Fuel The Way You Play’. Blue Fuel is a combined service and product nutrition range, developed by the club’s sports scientists and coaches, takes a personal approach tailored to each… Continue reading Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
Tag: The Brooklyn Brothers
Icelandair ‘Team Iceland Stopover’ Leverages Russia 2018 Via Iceland Experiences For Passengers
Icelandair leverages Russia 2018 and its official partnership with Iceland’s national team with a campaign called ‘Team Iceland Stopover’ that is based around a selection of 90-minute, football-inspired experiences curated by the Icelandic national team. Marking Iceland’s impressive achievement of becoming the smallest country to qualify for the tournament, the activation promotes is fdree… Continue reading Icelandair ‘Team Iceland Stopover’ Leverages Russia 2018 Via Iceland Experiences For Passengers
MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
Major League Soccer (MLS) has launched its 2016 kick off ‘Stand As One’ campaign to try and raise awareness of the new season, boost existing fan support, consolidate engagement and reinforce TV viewing habits. The campaign, which launched three weeks before kick-off and will evolve throughout the 2016 season, spans TV, print, outdoor, digital… Continue reading MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
