Icelandair leverages Russia 2018 and its official partnership with Iceland’s national team with a campaign called ‘Team Iceland Stopover’ that is based around a selection of 90-minute, football-inspired experiences curated by the Icelandic national team.
Marking Iceland’s impressive achievement of becoming the smallest country to qualify for the tournament, the activation promotes is fdree for all passengers to enjoy between May and June and which includes activities around culture, fitness and well-being.
Players from both the Iceland men’s and women’s national teams co-create the experiences with the airline: all of which aim to showcase both their individual passions and the history of the nation.
They range from enjoying some downtime with ‘Relax like a Pro’, to discovering the skill and strength of the players with ‘Train the Icelandic Way’ and even learning how to cheer like some of the most passionate fans in the world with ‘Support like an Icelander’.
The team’s official airline sponsor’s work is spearheaded by a 90-second spot fronted by Iceland captain Aron Gunnarsson and several players.
Created by agency The Brooklyn Brothers, the supporting creative assets aim to drive consumers to the initiative’s microsite to find out more and book (http://www.Icelandair.com/Team-Iceland-Stopover).
Ever wondered what it would be like to walk in an Icelandic footballer's footsteps? Apply for a Team Iceland Stopover and get to know our home through our top football players: https://t.co/hf9mfN34sv #TeamIceland #MyStopover pic.twitter.com/M7occvcikU
— Icelandair (@Icelandair) May 14, 2018
Aron Gunnarsson, Captain of Iceland Men’s National Football Team commented: “When stepping onto the pitch, we know that as Iceland players we have a very special team spirit that stems from our Icelandic history. There are many uniquely Icelandic experiences and traditions that make us the team we are today and we welcome fans of football and beyond to come and find out more by taking a Team Iceland Stopover on their next transatlantic journey.”
While Björgólfur Jóhannsson, President and CEO at Icelandair, added: “As proud sponsors of the national team, we are thrilled to celebrate their success this summer with our Team Iceland Stopover service. We are continually looking at ways to enhance our customer experience and hope that passengers will enjoy time well-travelled this summer through this value-added offering. Not only can our passengers find out more about the backstory of this legendary team, but we’ve worked with the players to personally design these experiences, allowing our passengers to follow in their footsteps.”
Comment:
An inventive, fun and sometimes useful approach to leveraging a team’s World Cup status.
This campaign will resonate particularly strongly in the UK after the unfancied minnows (with a population under 500,000) knocked England out of Euro 2016.
Links:
Icelandair:
http://www.Icelandair.com/Team-Iceland-Stopover
https://www.youtube.com/user/icelandair
https://twitter.com/Icelandair
https://www.facebook.com/Icelandair/
The Brooklyn Brothers
http://thebrooklynbrothers.com/
Iceland FA
