Leveraging its Major League Soccer (MLS) rights and its UEFA Champions League (UCL) partnership, PepsiCo snacks sub-brand Lay’s rolled out an integrated, limited edition product launch and competition campaign in the USA fronted by Argentina skipper and four-time UCL winner Lionel Messi who puts a chip/crisp brand-related spin on the classic soccer song ‘Olé, Olé,… Continue reading Messi Tweaks ‘Olé’ Soccer Chant To ‘Oh-Lay’s’ In MLS/UCL Limited Edition Chip Shot Activation
Tag: Major League Soccer
MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones
In mid-February, ahead of the start of the 2024/5 season, Major League Soccer (MLS) unveiled a multi-year tie-up with Beats (By Dre) which will celebrate the intersection and connection between music and sport with players wear Beats headphones and earphones on the pitch pre- and post-match and club-custom products. MLS clubs will all benefit from… Continue reading MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones
Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off
Coors Light, the official beer sponsor of the Leagues Cup (a North American tournament between Major League Soccer and Liga MX clubs), leaned in to its ongoing, umbrella ‘Made To Chill’ tagline to keep supporters relaxed through the new season via a campaign called ‘Keep Your Fanxiety Chil’. The activation spans on-site and in-stadium… Continue reading Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off
Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection
A sustainability partnership between repurposing sportswear design outfit (re)boot and Major League Soccer (MLS) franchise Inter Miami and agency AKQA Bloom turned the club’s discarded official team kits and used training gear into a new collection of jersey’s and apparel for Inter Miami’s Academy – thus introducing the league’s first circular, no waste apparel model.… Continue reading Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection
MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league wear shirts made from recycled plastic for the Earth Day weekend round of matches on 22 and 23 April. Adidas, which has an MLS partnership… Continue reading MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Nextdoor App Teams Up With Canadian MLS Club Toronto FC On ‘Neighbor of the Match’ Activation
The neighbourhood social network Nextdoor activated its exclusive, multiyear partnership with Canadian MLS team Toronto FC through a flagship gameday ‘Neighbor of the Match’ initiative featured at home games throughout the 2022/3 season which celebrates the neighbourly actions of fans making a difference in their communities. Fans are invited to nominate people via the brand/club… Continue reading Nextdoor App Teams Up With Canadian MLS Club Toronto FC On ‘Neighbor of the Match’ Activation
Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs
In November, ahead of the Audi 2021 MLS Cup Playoffs, Sporting Kansas City teamed up with a group of local artists and makers to launch the latest iteration of the club’s traditional ‘Paint The Wall’ marketing campaign which amplifies attention around the postseason as the club seeks a third MLS championship. Based around a… Continue reading Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs
Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
Late April saw Captain Morgan team up with gaming site FanDuel for an MLS/CPL betting contest which offers players cash rewards for making winning picks on professional soccer games. The ‘Captain Morgan Soccer Pick ‘Em’ contest runs every Saturday and on other match days throughout the regular season and postseason for both the Major… Continue reading Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
MLS Builds Buzz Ahead Of 26th Season Kick-Off With New ‘Our Soccer’ Spot & Refreshed Website
On 1 April Major League Soccer (MLS) began to build buzz and excitement ahead of its new season, which will kick-off on 16 April, with a fresh iteration of its ongoing ‘Our Soccer’ campaign and the launch of a new website for desktop and mobile. The hero spot, called ‘Our Soccer: Ready for It’ focuses… Continue reading MLS Builds Buzz Ahead Of 26th Season Kick-Off With New ‘Our Soccer’ Spot & Refreshed Website
Jersey Swap / #Échange – BMO & Montreal Impact
Leveraging the team’s 2019/20 new jersey launch, BMO – the primary sponsor of the MLS club Montreal Impact – sought to give back to the football community and its fanbase by exchanging fans’ old jerseys for the team’s new ones and then gave a second life to the old jerseys they collected by transforming the… Continue reading Jersey Swap / #Échange – BMO & Montreal Impact
Prince Royce Fronts MLS ‘Our Soccer’ Campaign In 2019 Season Initiative Linked To Music & Multiculturalism
Four days ahead of kick-off, MLS launched the latest version of its ongoing ‘Our Soccer’ brand campaign to drive hype around the 2019 season. Launched on 12 February, the creative sits at the intersection of sports, culture and entertainment and is fronted by Latin singer/songwriter Prince Royce and showcases the league’s multicultural make up… Continue reading Prince Royce Fronts MLS ‘Our Soccer’ Campaign In 2019 Season Initiative Linked To Music & Multiculturalism
Continental Tire Launches ‘Celebrating Soccer’ Campaign At The Start Of The New MLS Season
Continental Tire is celebrated the start of the North American soccer season through stories of those who make the game all that it is via campaign called ‘Celebrating Soccer’. Continental Tire, the official tire of the MLS, of all 22 clubs and of USA Soccer, is taking a multichannel approach with brand integrations across… Continue reading Continental Tire Launches ‘Celebrating Soccer’ Campaign At The Start Of The New MLS Season
