Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs

In November, ahead of the Audi 2021 MLS Cup Playoffs, Sporting Kansas City teamed up with a group of local artists and makers to launch the latest iteration of the club’s traditional ‘Paint The Wall’ marketing campaign which amplifies attention around the postseason as the club seeks a third MLS championship.   Based around a… Continue reading Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs

Good/Bad/Ugly Day For USA Stadium Naming Rights Deals

The NFL’s Cleveland Browns signs its first naming rights deal with FirstEnergy on the same day that MLS’ Sporting Kansas City’s stadium naming contract with Livestrong ends abruptly.   To much local fanfare and described with a great deal of excitement, a ‘special event’ for the media and the fans was held on 15 January to… Continue reading Good/Bad/Ugly Day For USA Stadium Naming Rights Deals