Two stars from the sport and music arenas – Baker Mayfield and Alice Cooper – meet in Season 3 of Progressive’s ongoing ‘At Home With Baker Mayfield’ US campaign which is based around the Cleveland Browns quarterback experiencing relatable and mundane aspects of homeownership. Created by agency Arnold Worldwide and continuing a ‘funny because… Continue reading Cleveland Brown’s QB Baker Mayfield Meets Rock Star Alice Cooper In Latest ‘At Home With’ Progressive Ad
Tag: Cleveland Browns
Browns QB Baker Mayfield Fronts Season 3 Of Progressive’s ‘At Home With’ NFL Campaign
The Cleveland Browns quarterback dishes the gossip on the neighbours, holds a yard sale and is joined by his wife Emily in the latest season of Progressive’s NFL sitcom-style campaign. Offering similar low-key laughs as last season’s work, ambassador Mayfield features in a series of spots for the insurer which span national TV and… Continue reading Browns QB Baker Mayfield Fronts Season 3 Of Progressive’s ‘At Home With’ NFL Campaign
Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Last year saw the official NFL beer Bud Light team up with the Cleveland Browns to generate plenty of positive publicity when the brand finally unlocked its ‘Bud Light Victory Fridges’ across the region to enable fans to celebrate the win they’d been waiting 635 days for. A week ahead of the new 2019/20… Continue reading Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Cleveland Browns Beer Sponsor Bud Light Install Free Beer ‘Victory Fridges’ For Fans
When, or should that be if, the NFL’s Cleveland Browns win during the coming 2018/19 NFL season the team’s beer partner has ensured there will be free beer for fans across the city. The season doesn’t start until 6 September, but Bud Light chose mid August to unveil its special ‘Victory Fridges’: bespoke fridges… Continue reading Cleveland Browns Beer Sponsor Bud Light Install Free Beer ‘Victory Fridges’ For Fans
Nike Ad Leverages Manziel Debate Pre/Post NFL Draft
Nike, making the most of the early mover advantage it gained from signing up star draft prospect Johnny Manziel back in March, launched a new ad campaign on the morning of the NFL Draft leveraging the controversy around the young quarterback The sportswear behemoth’s pre-Draft message surrounding the endless talk and speculation about the… Continue reading Nike Ad Leverages Manziel Debate Pre/Post NFL Draft
Good/Bad/Ugly Day For USA Stadium Naming Rights Deals
The NFL’s Cleveland Browns signs its first naming rights deal with FirstEnergy on the same day that MLS’ Sporting Kansas City’s stadium naming contract with Livestrong ends abruptly. To much local fanfare and described with a great deal of excitement, a ‘special event’ for the media and the fans was held on 15 January to… Continue reading Good/Bad/Ugly Day For USA Stadium Naming Rights Deals
