Tag: MLS

Messi Tweaks ‘Olé’ Soccer Chant To ‘Oh-Lay’s’ In MLS/UCL Limited Edition Chip Shot Activation

Leveraging its Major League Soccer (MLS) rights and its UEFA Champions League (UCL) partnership, PepsiCo snacks sub-brand Lay’s rolled out an integrated, limited edition product launch and competition campaign in the USA fronted by Argentina skipper and four-time UCL winner Lionel Messi who puts a chip/crisp brand-related spin on the classic soccer song ‘Olé, Olé,… Continue reading Messi Tweaks ‘Olé’ Soccer Chant To ‘Oh-Lay’s’ In MLS/UCL Limited Edition Chip Shot Activation

MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

In mid-February, ahead of the start of the 2024/5 season, Major League Soccer (MLS) unveiled a multi-year tie-up with Beats (By Dre) which will celebrate the intersection and connection between music and sport with players wear Beats headphones and earphones on the pitch pre- and post-match and club-custom products. MLS clubs will all benefit from… Continue reading MLS Unveils Beats Partnership Via Social Campaign & Club Custom Headphones

Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off

Coors Light, the official beer sponsor of the Leagues Cup (a North American tournament between Major League Soccer and Liga MX clubs), leaned in to its ongoing, umbrella ‘Made To Chill’ tagline to keep supporters relaxed through the new season via a campaign called ‘Keep Your Fanxiety Chil’.   The activation spans on-site and in-stadium… Continue reading Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off

Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection

A sustainability partnership between repurposing sportswear design outfit (re)boot and Major League Soccer (MLS) franchise Inter Miami and agency AKQA Bloom turned the club’s discarded official team kits and used training gear into a new collection of jersey’s and apparel for Inter Miami’s Academy – thus introducing the league’s first circular, no waste apparel model.… Continue reading Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection

MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic

Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league wear shirts made from recycled plastic for the Earth Day weekend round of matches on 22 and 23 April.   Adidas, which has an MLS partnership… Continue reading MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic

#GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss

The most popular car in Brazil is the Volkswagen (VW Gol) – the Portuguese word for Goal – and, to support the national team at the 2022 FIFA Men’s World Cup, VW Brazil sent seven Brazilian-made, 2014 edition Gols back to Germany to ‘reset the balance of the footballing universe’ in reference to the infamous… Continue reading #GolDoBrasil Sees VW Send 7 ‘Gols’ To Germany As Payback For Brazil’s 7-1 2014 World Cup Loss

Nextdoor App Teams Up With Canadian MLS Club Toronto FC On ‘Neighbor of the Match’ Activation

The neighbourhood social network Nextdoor activated its exclusive, multiyear partnership with Canadian MLS team Toronto FC through a flagship gameday ‘Neighbor of the Match’ initiative featured at home games throughout the 2022/3 season which celebrates the neighbourly actions of fans making a difference in their communities.   Fans are invited to nominate people via the brand/club… Continue reading Nextdoor App Teams Up With Canadian MLS Club Toronto FC On ‘Neighbor of the Match’ Activation

Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs

In November, ahead of the Audi 2021 MLS Cup Playoffs, Sporting Kansas City teamed up with a group of local artists and makers to launch the latest iteration of the club’s traditional ‘Paint The Wall’ marketing campaign which amplifies attention around the postseason as the club seeks a third MLS championship.   Based around a… Continue reading Sporting KC Links With Local Artists, Makers & Musicians To Launch ‘Paint The Wall’ Campaign For MLS Cup Playoffs

Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest

Late April saw Captain Morgan team up with gaming site FanDuel for an MLS/CPL betting contest which offers players cash rewards for making winning picks on professional soccer games.   The ‘Captain Morgan Soccer Pick ‘Em’ contest runs every Saturday and on other match days throughout the regular season and postseason for both the Major… Continue reading Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest

MLS Builds Buzz Ahead Of 26th Season Kick-Off With New ‘Our Soccer’ Spot & Refreshed Website

On 1 April Major League Soccer (MLS) began to build buzz and excitement ahead of its new season, which will kick-off on 16 April, with a fresh iteration of its ongoing ‘Our Soccer’ campaign and the launch of a new website for desktop and mobile.   The hero spot, called ‘Our Soccer: Ready for It’ focuses… Continue reading MLS Builds Buzz Ahead Of 26th Season Kick-Off With New ‘Our Soccer’ Spot & Refreshed Website

TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC

A new multi-year shirt sponsorship between TikTok and the Portland Timbers Fc and the Portland Thorns FC was revealed through a series of TikTok videos featuring players from both sides showing off the brand’s logo on their 2021 shirt sleeves.   Unveiled on Tuesday 23 February through shirt reveal spots posted exclusively on the club’s… Continue reading TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC