Technology giant Cisco leveraged its tie-up with Premier League Champions Manchester City FC and City Football Group in July to launch ‘The Connected Scarf’: a wearable piece of supporter technology which helps monitor a fan’s emotional journey throughout a match and thus provides deep insights into the interconnection between the club and its supporters. Cisco,… Continue reading Man City Sponsor Cisco Creates Hi-Tech Wearable ‘Connected Scarf’ To Monitor Fan Emotions
Tag: New York City FC
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Mid May saw MLS side New York City FC (NYCFC) team up with sponsor Mastercard to offer brand exposure in the form of its shirt sleeve sponsorship to a small business in the club’s community to support local traders receiver from the pandemic. The initiative began at the start of 2021 when Mastercard and… Continue reading New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Man City & Xylem ‘Closer Than You Think / Closer To Home’ Campaign Targets Global Water Challenges
Manchester City and water tech provider partner Xylem have launched a new cause campaign called ‘Closer Than You Think’ that aims to educate football fans on the risks posed by water complacency. The campaign, created in tandem by sports agency Lagardère Plus, aims to showcase how all country around the world faces serious and… Continue reading Man City & Xylem ‘Closer Than You Think / Closer To Home’ Campaign Targets Global Water Challenges
