Molson Coors brand Coors Light teamed up with Kansas City Chiefs super star Patrick Mahomes skilfully and creatively skirt around the NFL’s regulations about promoting beer with a comic campaign promoting a new product – the Coors Light Bear Created by agency Mischief, the campaign revolves around an anchor ad in which the multiple… Continue reading Coors Light & Patrick Mahomes Swerve NFL Rules To Promote The ‘Coors Light Bear’
Tag: Branded Product
Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Colgate, the official smile partner of the AFL/AFLW, partnered with sports equipment company Steeden and agency VMLY&R to develop a project titled ‘Hear Gear – The Sound Of An Equal Playing Field’: a protective piece of headgear equipped with specialised technology to assist deaf and hard of hearing players with hearing implants on the field.… Continue reading Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Coors Light aims to help NCAA March Madness fans to keep their cool during the 2023 tournament season with limited edition beer-flavoured ice pops titled ‘Coors-icle’. The Molson Coors owned beer brand brought its long-standing ‘chill’ positioning to life by distributing the first batch of its hoops-linked, refreshing icy products ahead of the start… Continue reading Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand
Basketball fans and peckish consumers were invited to claim their own ‘Goldfish x Boban Hand Dish’ – enabling them to literally eat their favourite snack right out of the hand of the NBA ‘biggest’ star’s hand – in a new sweepstakes style US campaign from the Pepperidge Farm brand. Staged to lean into hoops… Continue reading Comic Goldfish Snack Sweepstakes Invites Fans To Literally Eat Out of NBA Star Boban Marjanovic’s Hand
Man City Sponsor Cisco Creates Hi-Tech Wearable ‘Connected Scarf’ To Monitor Fan Emotions
Technology giant Cisco leveraged its tie-up with Premier League Champions Manchester City FC and City Football Group in July to launch ‘The Connected Scarf’: a wearable piece of supporter technology which helps monitor a fan’s emotional journey throughout a match and thus provides deep insights into the interconnection between the club and its supporters. Cisco,… Continue reading Man City Sponsor Cisco Creates Hi-Tech Wearable ‘Connected Scarf’ To Monitor Fan Emotions
Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight
Coors Light and Kansas City Chiefs quarterback Patrick Mahomes know that NFL players are not allowed to endorse beer, but they also know that there are no league rules against promoting flashlights and so teamed up in July to promote ‘The Coors Light’. To skirt around the longstanding league policy forbidding players from endorsing… Continue reading Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight
Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal
Sydney Swans official beer partner Furphy Beer teamed up with agencies Thinkerbell and Akcelo to create an ‘Un-buddy-believable’ glass boot to commemorate AFL star Lance ‘Buddy’ Franklin’s anticipated 1000th goal and to be given away as the grand prize in a social competition Furphy (owned by Lion) commissioned 10 of the limited edition glass… Continue reading Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal
Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Coors Light seeks to bring some ‘chill’ to college basketball craziness with beer-flavoured ‘Chillollipops’ in a semi-serious social experiment to test the effectiveness of sucking on a lollipop for stressed-out sports fans whilst marketing to hoops fans. To celebrate NCAA March Madness, Coors Light introduced a new, beer-flavoured lollipop called ‘Chillollipops’ which the brand… Continue reading Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
At the start of February, Diageo rum brand Captain Morgan unveiled the ‘Captain Morgan Super Bowl Punch Bowl’ and linked contest: a smart, tech-enabled, game-linked bowl that holds four gallons of punch and which displays the Big Game score in real time. The internet-connected punch bowl is also equipped with real-time game connectivity, Bluetooth… Continue reading Captain Morgan Big Game Stunt Based On Smart ‘Super Bowl Punch Bowl’ Contest & Cocktail Recipe
NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating
In the final week of September, Bud Light – the official beer of the NFL – marked the new season by teaming up with Homesick to offer fans a ‘Tailgate Candle’ to recreate the scent of football and tailgating. To help fans gear up for football from home, this olfactory activation provides football fans… Continue reading NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating
Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
As the 2021/22 football season moved into top gear across the USA, Miller Lite launched a line of six luxury rings for fans – which also come with free beer for life when brought together – to enable fans to celebrate reuniting together physically to watch football following the pandemic. The initiative was designed… Continue reading Miller Lite Football Campaign Offers Luxury Hi-Tech Ring Range To Reward Fans For Reuniting
Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
A new Pepsi clothing collection initiative, launched on 9 September, leveraged both the start of the new NFL season and New York Fashion Week and saw the soft drink’s giant team up with legendary Harlem couturier Dapper Dan for a limited-edition capsule collection. Dapper Dan is the self-described ‘father of logo-mania’ and has outfitted… Continue reading Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
