A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy. The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
Tag: Sydney Swans
Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final. Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final
Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal
Sydney Swans official beer partner Furphy Beer teamed up with agencies Thinkerbell and Akcelo to create an ‘Un-buddy-believable’ glass boot to commemorate AFL star Lance ‘Buddy’ Franklin’s anticipated 1000th goal and to be given away as the grand prize in a social competition Furphy (owned by Lion) commissioned 10 of the limited edition glass… Continue reading Sydney Swans Sponsor Furphy Beer Creates Ltd Edition Glass Boot For Buddy Franklin’s 1000th Goal
‘QBE Swans Story’ Offers Fans Their Own Favourite Footy Action Via Shareable Social Video
While the AFL season is on hold due to the coronavirus pandemic, Sydney Swans principal partner QBE has launched ‘QBE Swans Story’ so that the team’s fans can still get a footy fix despite the lack of on-field action. Launched on 6 April, ‘QBE Swans Story’ is an initiative hubbed around a microsite at https://www.sydneyswans.com.au/qbeswansstory… Continue reading ‘QBE Swans Story’ Offers Fans Their Own Favourite Footy Action Via Shareable Social Video
QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience
Insurance outfit QBE activated its alliance with long-term partner the Sydney Swans of the AFL through an immersive, 360- degree virtual reality AFL match day experience. The new tech, leading edge activation was pitched as the first of its kind. Working with sports and entertainment agencu Octagon Australia, as well as with Rapid… Continue reading QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience
QBE Insurance Activates Sydney Swans (& NSW Swifts & Perth Glory) Sponsorship Around New AFL Season
As the opening round of the new 2017 AFL season kicks-off, Sydney Swans shirt sponsor QBE celebrates its long running partnership with an integrated campaign. Developed with The Core Agency, the insurer’s activation revolves around the insight that ‘just like in sport, life can be unpredictable’. The campaign’s objective is to reinforce the… Continue reading QBE Insurance Activates Sydney Swans (& NSW Swifts & Perth Glory) Sponsorship Around New AFL Season
