McDonald’s kicked off Summer 2023 in Australia with a comic campaign called ‘Macca’s Road Trip Rules’ which leveraged the brand’s AFL partnership and featured a pair of footie stars – Melbourne Demons Christian ‘Trac’ Petracca and Western Bulldogs Bailey ‘Baz’ Smith. McDonald’s, known in Australia affectionately as simply Macca’s, has a long-running partnership with… Continue reading McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’
Tag: Melbourne Demons
Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy. The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final. For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
