Eleven Sports Promotes Belgian Pro League Partnership Via ‘Pro League Ultimate Shirt’ Campaign

Which is the most iconic shirt in Belgian football history?   That’s the question Belgian football fans were asked to decide in a fan engagement and coverage promotion from Eleven Sports to highlight its partnership with the Pro League.   The ‘Ultimate Shirt’ campaign, developed by agencies Sportizon and Hincha, was promoted through an integrated… Continue reading Eleven Sports Promotes Belgian Pro League Partnership Via ‘Pro League Ultimate Shirt’ Campaign

TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final.   For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years

With The Open cancelled this summer, The R&A has teamed up with partner patrons HSBC and NTT DATA on a virtual tournament called ‘The Open For The Ages’ which will see the best golfers of the last 50 years battle it out for the Claret Jug at the home of golf.     Objective:  … Continue reading R&A, HSBC & NTT Data’s Virtual ‘The Open For The Ages’ With Top Golfers From Last 50 Years

FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership

As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary   Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February 27, 2020   View this post on Instagram On 27th February 1900, a football club was founded in Munich. Today we celebrate 120 years of tradition,… Continue reading FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership

NFL’s Redskins & Devils Backbone Brewing Celebrate Fight Song With Fan #ATTR Beer Choice

In an early November campaign that seeks to drive fan engagement, the NFL’s Washington Redskins celebrated the 80th anniversary of the team’s famous fight song was with a beer initiative in harness with partner Devils Backbone Brewing called #ATTR (Ale To The Redskins).   The idea is essentially a fan vote between two different bespoke, limited… Continue reading NFL’s Redskins & Devils Backbone Brewing Celebrate Fight Song With Fan #ATTR Beer Choice