For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final. For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
Tag: ClemengerBBDO Sydney
Bookie TAB Rolls Out Australian ‘Head Or Heart’ Campaign Ahead Of FIFA World Cup
Australian betting brand TAB has launched a football focused campaign ahead of the FIFA World Cup called ‘Head Or Heart’ which revolves around the greatest rivalry in sports betting: the struggle between pragmatism and gut and the battle between head and heart. Working in harness with agency Clemenger BBDO Sydney, this multi-platform initiative runs… Continue reading Bookie TAB Rolls Out Australian ‘Head Or Heart’ Campaign Ahead Of FIFA World Cup
