Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
Tag: Western Australia
TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final. For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
