Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
Tag: Kickoff
Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
Marking the mid-September return of the Premier League season, Irish and UK bookmaker Paddy Power launched a new, multi-channel campaign called ‘New Normal. Same Old Football’. The TV-led marketing push is fronted by former footballer turned media star Peter Crouch and blends the seriousness of current coronavirus era societal challenges with Crouch and Power… Continue reading Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign
Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Miller Lite’s NFL new season marketing campaign saw the beer brand take on illegal football streaming by creating a ‘Cantenna’ for cord-cutters to try and stop fans from relying on shady Russian sites for their Sunday football viewing. Working with agency DDB Chicago, Miller Lite created Cantenna: a genuine (albeit somewhat daft) can of… Continue reading Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home. Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
Official NFL Wine Babe teams Up With Candier For Football-Odour Themed candle Range
Football followers unable to attend games in person this season can replicate the sights, sounds and smells of the stadium sports experience via a collaboration between NFL wine partner Babe Wine and Ryan Porter’s Candier which has led to a limited-edition candle range with an odour echoing iconic football scents. The AB InBev brand partnered with the… Continue reading Official NFL Wine Babe teams Up With Candier For Football-Odour Themed candle Range
NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign
Gillette unveiled the latest phase of its 2020 NFL activation with the 10 September anchor TV commercial featuring New York Giants all-pro running back Saquon Barkley. Launched to leverage the opening game of the new season, the spot sees Barkley goe through his pre-game ritual and seeks to drive home a message about what… Continue reading NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign
Bud Light’s Twitter Based ‘NFL Showtime Cam’ Links Fans & Players Live During Socially-Distanced Season
For the start of the new season, Bud Light leveraged its official NFL beer status by teaming up with Twitter for a self-described ‘first-of-its-kind’ virtual fan experience which offers supporters a chance to celebrate with their favourite teams in the end zone after a touchdown. Based around a Bud Light sponsored camera and flat-screen… Continue reading Bud Light’s Twitter Based ‘NFL Showtime Cam’ Links Fans & Players Live During Socially-Distanced Season
Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola promoted its Zero Sugar product through a new strand of its new ‘Home End’ Premier League Season activation built around a series of social spots starring player ambassadors Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain surprising deserving fans by turning up on their doorsteps out of the blue with a special ‘Watch From Home’… Continue reading Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
