Molson Coors beer brand Coors Light partnered with P&G’s national laundry and dry cleaning service Tide Cleaners for an American Football campaign called ‘Chores Light’ based around offering to do footballs fans’ laundry on Saturdays so that they can relax and enjoy college football game day. The cross-promotional campaign was based around the insight… Continue reading Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
Tag: DDB Chicago
Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
In July, Tampa Bay Lightning and NHL beer partner Coors Light brewed a celebratory beer from melted ice scraped up off the rink on which the team won its second Stanley Cup. The Lightning’s own on-ice support team shovel shavings cut up by the players during Game One of the NHL’s 2021 Stanley Cup… Continue reading Coors Light’s ‘Champions Ice’ Beer Brewed For TB Lightning Fans From Stanley Cup Winning Ice
Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
Miller Lite’s NFL new season marketing campaign saw the beer brand take on illegal football streaming by creating a ‘Cantenna’ for cord-cutters to try and stop fans from relying on shady Russian sites for their Sunday football viewing. Working with agency DDB Chicago, Miller Lite created Cantenna: a genuine (albeit somewhat daft) can of… Continue reading Miller Lite Tackles Illegal Streaming Via Country Rock Fuelled ‘Cantenna’ NFL Kickoff Campaign
