The internet will generally tell the world that Portugal’s Cristiano Ronaldo has scored the most goals in international football. But it is wrong. The correct answer is Canada skipper and striker Christine Sinclair. This is just one example of how the online world all too often ignores women sports stars and hides their achievements.… Continue reading ‘Correct The Internet’ Global Campaign Aims To Make Sportswomen More Visible
Tag: DDB
Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
Molson Coors beer brand Coors Light partnered with P&G’s national laundry and dry cleaning service Tide Cleaners for an American Football campaign called ‘Chores Light’ based around offering to do footballs fans’ laundry on Saturdays so that they can relax and enjoy college football game day. The cross-promotional campaign was based around the insight… Continue reading Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
Gay Games Hong Kong Launch Film Encourages Everyone From All Walks of Life To ‘Come Out’
The official launch film for the Gay Games 11 Hong Kong (GGHK) invites anyone and everyone to ‘Come Out’ for the Gay Games 2023. The integrated campaign, developed by DDB Group Hong Kong, is aimed at boosting awareness, generating excitement and motivating people to start making a plan to attend the 11th Gay Games… Continue reading Gay Games Hong Kong Launch Film Encourages Everyone From All Walks of Life To ‘Come Out’
BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning. The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
Timed to coincide with Women’s History Month and International Women’s Day (8 March), US track super star Allyson Felix fronted a new marketing initiative from PepsiCo’s ‘Pure Leaf’ teas which aims to assure women around the world that it’s alright to refuse employer demands that threaten their physical or mental well-being. The campaign was… Continue reading Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022
From 20 January Miller Lite rolled out a socially-led, PR-supported teaser campaign to promote the fact that the beer brand is building a bar in the metaverse to connect with fans during the 2022 Super Bowl. View this post on Instagram A post shared by Miller Lite (@millerlite) On that sacred Sunday in… Continue reading Miller Lite Promotes Its ‘Big Game Metaverse Bar & Ad’ Ahead Of Super Bowl 2022
Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Long-time Capital One NCAA March Madness celebrity endorsers Spike Lee, Charles Barkley and Samuel L Jackson again front the finance brand’s tournament activation in 2021 starring in a seven-strong series of road trip ads running across national television as well as digital and social channels. The spots see the group head for Indianapolis for… Continue reading Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Skittles’ Spoof Schwimmer-Led Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan
When is a Super Bowl commercial not a Super Bowl commercial? When it is a Skittles ad that won’t be seen by the 100 million football fans watching the Big Game on NBC, but rather just by one single teenager in California. It is, of course, supported by multiple teasers. Skittles, the… Continue reading Skittles’ Spoof Schwimmer-Led Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan
Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
Chevrolet, the official vehicle of Major League Baseball, activated its rights at this year’s World Series with a new campaign revolving around little league and girl power. Led by the astonishing skills and achievements of 13-year-old baseball star Mo’ne Davies – who wowed fans and the baseball world with her incredible performance in last… Continue reading Chevy’s World Series Spot Reverses ‘Throw Like A Girl’ Stereotypes
