NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
Tag: Magic Johnson
Capital One Final 4 Road Trippers Chuck, Spike & Sam Joined By J Garner, J Nantz & Willie Nelson
The second week of March saw NCAA partner Capital One roll out the 2023 iteration of its annual ‘Road Trip To March Madness’ activation and on this year’s basketball pilgrimage the brand’s regular stars Charles Barkley, Samuel L Jackson and Spike Lee were joined by hoops legend Magic Johnson, actress (and sometime singer) Jennifer Garner,… Continue reading Capital One Final 4 Road Trippers Chuck, Spike & Sam Joined By J Garner, J Nantz & Willie Nelson
Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign. The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
Long-time Capital One NCAA March Madness celebrity endorsers Spike Lee, Charles Barkley and Samuel L Jackson again front the finance brand’s tournament activation in 2021 starring in a seven-strong series of road trip ads running across national television as well as digital and social channels. The spots see the group head for Indianapolis for… Continue reading Sam, Spike & Chuck All Return In Capital One’s 7-Spot NCAA March Madness Activation
