A new NCAA March Madness themed campaign starring new endorser and LSU Tigers hoops star Hailey Van Lith sees adidas aim to help young athletes everywhere overcome self-doubt on the court and remember the joy of the sport. Objective This hoops focused chapter of the sportswear giant’s new global ‘You Got This‘ brand campaign –… Continue reading Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’
Tag: College
Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
Mountain West Division Kicks Off New College Football Season With ‘At The Peak’ Brand Campaign
Launched on 22 August ahead of the start of the US college football season, the Mountain West Conference (MWC) rolled out a new, integrated marketing campaign called ‘At The Peak’ focusing on what makes the region unique: particularly its outdoor beauty and its reputation for integrity. The Mountain West Conference (MWC), one of the college athletic… Continue reading Mountain West Division Kicks Off New College Football Season With ‘At The Peak’ Brand Campaign
NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney
Pizza Hut, which returns as the official pizza of March Madness 2019, leveraged its NCAA rights ahead of the tournament with the launch of a multi-platform campaign for what it describes as ‘the ultimate comeback’: the return of the P’Zone after a 17-year absence from US menus. March Madness – an annual college hoops… Continue reading NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney
Buffalo W. W. ‘That’s March Madness’ Spans In-Store Jewel Stools, TV Ads (& An Overtime Only Spot)
Buffalo Wilds Wings, the ‘official hangout for’ the NCAA hoops tournament, took a fresh approach to leveraging the 2019 competition with an inventive ‘That’s March Madness’ initiative that spans ads (one of which is only for games that go into overtime) and an in-restaurant stunt for men who have just had vasectomies. The US… Continue reading Buffalo W. W. ‘That’s March Madness’ Spans In-Store Jewel Stools, TV Ads (& An Overtime Only Spot)
Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
For its March Madness sponsorship, Wendy’s is launching an interactive bracket on Facebook, Instagram and Twitter, encouraging fans to pick Wendy’s #TeamFresh and download the fast food chain’s app to receive exclusive offers throughout the NCAA men’s basketball tournament. The fast food chain and official hamburger of the NCAA announced the campaign with a… Continue reading Wendy’s Encourages Fans To Pick #TeamFresh & Play Bracket Refresh (With Coca-Cola) For March Madness
‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
NCAA sponsor Dove Men+Care partners with NBA star JJ Redick to publish a ‘Real Strength Manifesto’: a good sportsmanship proclamation based around encouraging fans to keep their rivalries respectful. As college hoops fans across the USA sweat over the brackets at the start of the NCAA Division 1 national championships, the brand- and star-backed… Continue reading ‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
Inifiniti/CBS #Unbustable Hardwood Heroes March Madness Brackets Back ‘Coaches v Cancer’
Early March sees NCAA automotive partner Infiniti align with broadcaster CBS Sports to invite fans to support the #Unbustable spirit of the Hardwood Heroes with a round-by-round March Madness bracket initiative that benefits its ‘Coaches vs Cancer’ cause campaign. The initiative, which becomes active on 12 March, urges consumers to ‘make your bracket matter’… Continue reading Inifiniti/CBS #Unbustable Hardwood Heroes March Madness Brackets Back ‘Coaches v Cancer’
Apps & Geolocation See Pizza Hut ‘Pie Top’ Shoe Stunt Activate NCAA March Madness
To leverage March Madness, NCAA partner Pizza Hut has created a limited edition pair of hi-tech basketball sneakers called ‘Pie Tops’ that enable the wearer to order simply by hitting a button on the tongue. So hoops fans and pizza lovers are no longer restricted to the traditional online and telephone ordering platforms and… Continue reading Apps & Geolocation See Pizza Hut ‘Pie Top’ Shoe Stunt Activate NCAA March Madness
Diehard Fan Face Paint App Leads NCAA Backer Nissan’s 100 College Sponsorships
Early November saw Nissan North America trumpet its ground-breaking new four-year, NCAA and 100-university official college sports sponsorship programme with the launch of a face painting strand of its Diehard Fan initiative. Launched on 5 November, it was promoted through a 30-second digital and social spot called ‘The Easy Way’ that features past Heisman… Continue reading Diehard Fan Face Paint App Leads NCAA Backer Nissan’s 100 College Sponsorships
