To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks consumers to re-examine their definition of success through iconic sporting photographs which crop out the winning athletes to focus on the joy. The ABInBev beer… Continue reading Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
Tag: Anthony Davis
Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Michelob Ultra celebrated the ‘Greatest Comeback In Sports History’ with a team of six superstar athletes plus a private jet to take winners of its sweepstakes to once-in-a-lifetime VIP sporting experiences. The brand’s six-strong ‘Team Ultra’ athlete ambassador team of Serena Williams, Anthony Davis, Alex Morgan, Jimmy Butler, Nneka Ogwumike and Brooks Koepka were all chosen because… Continue reading Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
NBA Launches Integrated ‘Only Here’ Campaign To Promote Late-Starting 2020/21 Season
Whilst the league usually spends December marketing its Christmas Day line-up of blockbuster match-ups, late 2020 saw the NBA focus on promoting its late-starting season with a campaign called ‘Only Here’. The work is inspired by and features real fans sharing what it is that unique and exciting about the NBA this season and creative includes game highlights, thrilling… Continue reading NBA Launches Integrated ‘Only Here’ Campaign To Promote Late-Starting 2020/21 Season
Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
Nike dropped a tribute commercial to the late Kobe Bryant on 23 August to mark what would have been his 42nd birthday and to launch to start of ‘Mamba Week’. The 90-second spot, honours Bryant by urging all viewers to be ‘Better’ not only as athletes, but also as people. The video is narrated by… Continue reading Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
Nike’s Animated NBA Series Re-Emphasizes That Stars Were Once Just Kids Who Dreamed
‘The Dreamers’, a light-hearted, new season cartoon campaign activating Nike’s rights as the official on-court apparel partner of the NBA, tells player led stories of how today’s hoops super stars were once just young hopefuls with a dream. The animated creative, developed by long-time Nike agency Wieden & Kennedy-Portland, aims to inspire youngsters to… Continue reading Nike’s Animated NBA Series Re-Emphasizes That Stars Were Once Just Kids Who Dreamed
‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
NCAA sponsor Dove Men+Care partners with NBA star JJ Redick to publish a ‘Real Strength Manifesto’: a good sportsmanship proclamation based around encouraging fans to keep their rivalries respectful. As college hoops fans across the USA sweat over the brackets at the start of the NCAA Division 1 national championships, the brand- and star-backed… Continue reading ‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
Early February saw NBA partner Foot Locker roll out a new campaign strategically themed around the 2014 All-Star Weekend and led by a TV spot called ‘Disguise’. The humorous US athletic equipment retailer’s new commercial is fronted by NBA stars James Harden and Anthony Davis. It revolves around Harden devising a secret plan to… Continue reading Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
