To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks consumers to re-examine their definition of success through iconic sporting photographs which crop out the winning athletes to focus on the joy. The ABInBev beer… Continue reading Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
Tag: Brooks Koepka
Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Michelob Ultra celebrated the ‘Greatest Comeback In Sports History’ with a team of six superstar athletes plus a private jet to take winners of its sweepstakes to once-in-a-lifetime VIP sporting experiences. The brand’s six-strong ‘Team Ultra’ athlete ambassador team of Serena Williams, Anthony Davis, Alex Morgan, Jimmy Butler, Nneka Ogwumike and Brooks Koepka were all chosen because… Continue reading Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Michelob Ultra Leverages PGA Championship Via Brooks Koepka’s Free Beer #UltraShot Stunt
On 6 May, Michelob Ultra leveraged this week’s US PGA Championship’s return to New York through a new campaign fronted by athlete ambassador Brooks Koepka called #UltraShot. The initiative revolved around offering the golfer a single shot to win beer for New York City by taking the #Ultrashot from Governors Island onto a floating… Continue reading Michelob Ultra Leverages PGA Championship Via Brooks Koepka’s Free Beer #UltraShot Stunt
