To challenge the widely accepted primacy of success in sport being defined as ‘win at all costs’, Michelob Ultra’s ‘It’s Only Worth It If You Enjoy It’ campaign asks consumers to re-examine their definition of success through iconic sporting photographs which crop out the winning athletes to focus on the joy. The ABInBev beer… Continue reading Michelob Ultra ‘It’s Only Worth It If You Enjoy It’ Campaign Focuses on The Joy Of Sport
