The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals. ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
Tag: NBA Playoffs
Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
Memphis Grizzlies star fronts a new Hulu commercial called ‘Couchleisure’ running under the brand’s long-running sports star fronted comic ‘Sellouts’ series. The fashion-themed commercial sees a relaxed Morant fail to even get off the sofa rather than ‘work it’ on the haute couture fashion runway. Indeed, the star NBA point guard rides a motorized… Continue reading Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Michelob Ultra celebrated the ‘Greatest Comeback In Sports History’ with a team of six superstar athletes plus a private jet to take winners of its sweepstakes to once-in-a-lifetime VIP sporting experiences. The brand’s six-strong ‘Team Ultra’ athlete ambassador team of Serena Williams, Anthony Davis, Alex Morgan, Jimmy Butler, Nneka Ogwumike and Brooks Koepka were all chosen because… Continue reading Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Kaiser Permanente Leverages NBA Play-Offs Via Steph Curry Mental Resilience Campaign
Natural skills, family support and physical hard work aren’t the only reasons why Steph Curry is arguably the NBA’s biggest current star. According to a new marketing campaign from US health giant Kaiser Permanente, his his ability to train his mind (as well as his body) is just as important. A new spot,… Continue reading Kaiser Permanente Leverages NBA Play-Offs Via Steph Curry Mental Resilience Campaign
Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Beats By Dre has packed in a whole lot of Oakland into its new 30-second commercial featuring Golden State Warriors’ star Draymond Green and leveraging interest in the NBA Playoffs In fact, this campaign is partly a mini love letter to the Bay Area (home of the current NBA champs and regular season record… Continue reading Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers
Reigning (and designate) NBA MVP Steph Curry is not just currently basketball’s best player and Under Armour’s most influential US athlete ambassador, but he is also the best 3-point shooter the game has ever seen – little wonder then that the brand is leveraging interest in the NBA season’s climax and celebrating Curry’s talents with… Continue reading Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers
NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
It’s impossible for Americans to resist the lure of ‘March Madness’, even the NBA, which could technically be described as the NCAA basketball tournament’s biggest competitor, has embraced college hoops with its own campaign leveraging the 2015 tournament called ‘The Dance Never Ends’. The National Basketball Association (NBA) might well be a direct competitor of… Continue reading NBA’s ‘Dance Never Ends’ Play-Off Promo Leverages NCAA March Madness
