With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
Tag: Naomi Osaka
Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness and aimed at leveraging spiking tennis interest around the 2021 US Open. As tennis fans return to the stands, Sweetgreen’s out of home spots rolled… Continue reading Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
The last week of April saw Bodyarmor launch a reported $25m summer marketing burst as it further boosts sports drink category competition by launching its biggest ad campaign ever with creative fronted by a team of eight elite athlete ambassador/owners. Called ‘One More’ and crafted in-house, the integrated campaign seeks to further drive awareness… Continue reading Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Nike’s ‘We Play Real’ campaign, by Wieden + Kennedy Portland, launched on 7 March to leverage International Women’s Day 2021 and to promotes levelling the playing field for black female sports and women around the world. The hero spot honours the ‘seemingly magical’ accomplishments of black women by highlighting that their successes are not… Continue reading Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Louis Vuitton Adds Osaka To Sports Portfolio To Launch #LVSS21 Women’s Collection
A new campaign from Louis Vuitton, which was shot by super star photographer Annie Leibovitz in partnership with fashion magazine titan Vogue, introduces consumers to the luxury brand’s latest athlete ambassador Naomi Osaka. The PR and online campaign is led by a series of social images featuring the three-time Grand Slam winner and world… Continue reading Louis Vuitton Adds Osaka To Sports Portfolio To Launch #LVSS21 Women’s Collection
Naomi Osaka Fronts ‘Silence Is Violence’ Spot Spearheading Beats’ ‘Flex That’ Cool Campaign
Naomi Osaka leads a group of black Gen Z ambassador talent (also including Cordae and Flo Milli) in a new Beats campaign making a stand against racial inequality and which aims to inspire the world’s youth to celebrate their identities. Promoting the brand’s new ‘Beats Flex’ wireless earphones, the ‘Flex That’ campaign is created from… Continue reading Naomi Osaka Fronts ‘Silence Is Violence’ Spot Spearheading Beats’ ‘Flex That’ Cool Campaign
Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Nike’s get-the-vote-out campaign’s core piece of creative rolled out on 23 October in the form of a hero ‘You Can’t Stop Our Voice’ spot featuring a strong line-up of the sportswear behemoth’s endorser stable – such as LeBron James, Naomi Osaka and Odell Beckham Jr – to appeal to disaffected US voters. Running under… Continue reading Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
In mid August sports drink Bodyarmor and the United States Tennis Association (USTA) unveiled a new multiyear partnership which saw Bodyarmor Lyte installed as the official sports drink of the US Open Tennis Championships. With the 2020 tournament taking place between 31 August and 13 September, the new sponsorship sees Bodyarmor products distributed to players… Continue reading Bodyarmor Links With US Tennis Association & Osaka To Promote Lyte Around The 2020 US Open
Nike Leverages French Open Via Osaka Focused ‘Don’t Change Yourself. Change The World’
A new tennis campaign from Nike in Japan sees women’s world number one Naomi Osaka take on the inquisitive, invasive media. The new Nike spot sees Osaka playing on court while questions like ‘Who’s your biggest rival?’, ‘Are you a hard-court specialist?’ and ‘Do you consider yourself Japanese or American?’ are hurled her way.… Continue reading Nike Leverages French Open Via Osaka Focused ‘Don’t Change Yourself. Change The World’
Nissan Work Introduces New Athlete Ambassador Naomi Osaka With A Global PR Event & Event Movie
Might Naomi Osaka be Asia’s next super star sports endorser? Nissan are betting that she will! Following her maiden Grand Slam winning performance in New York, mid September saw the Japanese car giant roll out a staged campaign introducing the women’s tennis star as the latest member of its sports ambassador stable. … Continue reading Nissan Work Introduces New Athlete Ambassador Naomi Osaka With A Global PR Event & Event Movie
