Nike’s get-the-vote-out campaign’s core piece of creative rolled out on 23 October in the form of a hero ‘You Can’t Stop Our Voice’ spot featuring a strong line-up of the sportswear behemoth’s endorser stable – such as LeBron James, Naomi Osaka and Odell Beckham Jr – to appeal to disaffected US voters. Running under… Continue reading Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Tag: Odell Beckham Jr
NFL’s New Season Campaign Sees Celebrity Coaches Offer Touchdown Celebration Tips
To generate hype and buzz around the start of the new football season the NFL launched a new multi-platform ‘Get Ready To Celebrate’ campaign that sees a team of celebrity coaches give players advice on how to be more creative with their touchdown celebrations. The integrated campaign, created by agency Grey New York, rolled… Continue reading NFL’s New Season Campaign Sees Celebrity Coaches Offer Touchdown Celebration Tips
Nike Enters NFL Anthem Debate (& US Politics) As Kaepernick Fronts Its Anniversary Ad Campaign
Athlete activist Colin Kaepernick is the most notable face fronting Nike’s new 30th anniversary, integrated ‘Just Do It’ campaign. Several stars from the sportswear giant’s endorser stable appear in the creative, but it the former San Francisco 49ers quarterback (who has been without a team since he kick-started the NFL player protest against racial… Continue reading Nike Enters NFL Anthem Debate (& US Politics) As Kaepernick Fronts Its Anniversary Ad Campaign
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
Jack Link’s Sasquatch Mascot Trains Star Players In New NFL Season Silly 80-style Spots
NFL stars Odell Beckham Jr and Clay Matthews are taught ‘beaver squats’, ‘tree presses’, squirrel chases’ and ‘salmon swings’ by Jack Link’s Sasquatch brand mascot in a new series of 1980s-style, workout-themed TV ads and social spots as the jerky brand leverages excitement around the new NFL season. The comic commercials sees the Sasquatch… Continue reading Jack Link’s Sasquatch Mascot Trains Star Players In New NFL Season Silly 80-style Spots
NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot
‘It’s a new season. Start fresh’ is the message from Foot Locker in a light-hearted campaign leveraging the start of the new NFL season starring New York Giants Victor Cruz and Odell Beckham Jr. The sports shoe retailer’s ‘Inner Thoughts’ spot revolves around a beginning of the season meeting between the two wide receivers… Continue reading NY Giants Receivers Front Foot Locker’s New NFL Season ‘Start Fresh’ Spot
