Launched at the start of September to leverage spiking football interest around the start of the new season, NFL partner Campbell’s Chunky teamed up with Los Angeles Rams Head Coach Sean McVay for a campaign highlighting the importance of taking lunch breaks. Leveraging its status as the league’s official soup, the campaign is called… Continue reading NFL Partner Campbell’s Chunky Activates Around Lunch Breaks Via Ad Fronted By LA Rams’ Coach McVay
Tag: Campbell’s Chunky Soup
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
