North American hair salon chain Great Clips teamed up with NFL legend Drew Brees for a football-themed, back-to-school campaign titled ‘Dad’s Back-to-School Playbook’. The campaign aims to help train dads for back-to-school season like a quarterback would gear up for football season: two annual traditions which typically both happen in early September. Working in… Continue reading Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
Tag: Drew Brees
Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce
Avocados From Mexico (AFM) teamed up with former NFL star Drew Brees for a ‘House Of Goodness’ multi-channel shoppable campaign and digital experience in the lead up to this year’s Big Game. The Super Bowl marketing push, which leverages what has become the ‘biggest avocado occasion of the year’, sees the USA’s number one… Continue reading Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce
NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign
NFL icon and long-time New Orleans Saints quarterback Drew Brees fronted a new football themed campaign for PointsBet called ‘Live Your Bet Life’. The marketing push seeks to showcase its sports expertise and engage through shared fan sports knowledge knowledge and the initiative aims to build brand value, maximize reach and broaden recognition of the PointsBet… Continue reading NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
LeBron Says Kids Should Be Scientists Not Sport Satrs In Verizon ‘We Need More’ March Madness
A new Verizon campaign, debuting during NCAA March Madness, features a set of sports stars and celebrities suggesting kids aspire to careers in science and technology. Launched during the Final Four weekend, the hoops link sees Verizon ambassador and Cleveland Cavaliers super star LeBron James suggest that the world doesn’t need more basketballers. … Continue reading LeBron Says Kids Should Be Scientists Not Sport Satrs In Verizon ‘We Need More’ March Madness
Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
This season two PepsiCo brands, Pepsi and Tostitos, the Official Sponsor and Official Chip and Dip of the NFL, have linked to are offer football fans across the USA a chance to experience the game like never before in the form of ‘Unreal NFL Experiences’. The experiential program, based around a campaign-specific joint microsite… Continue reading Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
Doritos & EA Sports Link on 3D Madden NFL 11 Game
As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking Madden NFL 11 game on Xbox and Playstation. Doritos and EA Sports team up for the Doritos 3-D version – which aims to give fans… Continue reading Doritos & EA Sports Link on 3D Madden NFL 11 Game
