Days ahead of the 2023 Playoffs, the NFL’s official soup brand Campbell’s Chunky launched the ‘Chunky FuelUp Tournament’: a cross-branded, multi-player, football-themed, branded gaming activation taking place within Fortnite. The activation, an extension of Campbell’s long-running stint as the ‘Official Soup Sponsor of the NFL’, is a branded virtual gaming experience hosted inside ‘Fortnite… Continue reading Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse
Tag: Soup
NFL Partner Campbell’s Chunky Activates Around Lunch Breaks Via Ad Fronted By LA Rams’ Coach McVay
Launched at the start of September to leverage spiking football interest around the start of the new season, NFL partner Campbell’s Chunky teamed up with Los Angeles Rams Head Coach Sean McVay for a campaign highlighting the importance of taking lunch breaks. Leveraging its status as the league’s official soup, the campaign is called… Continue reading NFL Partner Campbell’s Chunky Activates Around Lunch Breaks Via Ad Fronted By LA Rams’ Coach McVay
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign
Campbell’s Chunky, the Official Soup Sponsor of the NFL, has enlisted Seattle Seahawk Pro Bowl cornerback Richard Sherman as the face of the 2014 “Mama’s Boy” campaign. This season Campbell’s add a twist to its classic NFL activation campaign (which began in 2007) which sees it use a real mom/mum to be featured alongside her… Continue reading NFL Soup Sponsor Chunky’s Real ‘Mama’s Boy’ Campaign
