Avocados From Mexico (AFM) teamed up with former NFL star Drew Brees for a ‘House Of Goodness’ multi-channel shoppable campaign and digital experience in the lead up to this year’s Big Game. The Super Bowl marketing push, which leverages what has become the ‘biggest avocado occasion of the year’, sees the USA’s number one… Continue reading Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce
Tag: Digital Experience
Golf Australia Set For The Summer Of Golf With Launch Of New Digital Experience
Late November saw the launch of a new Golf Australia digital experience spearheaded by its core digital platform Golf.org.au. Working in partnership with creative, innovation and design agency AKQA, the national golf governing body launched a new digital experience on its central owned media platform with the aim of enabling existing and potential golf… Continue reading Golf Australia Set For The Summer Of Golf With Launch Of New Digital Experience
IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
