Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Tag: Gyroscope
Gyro 360 Degree Vivid Views On IBM’s Masters Mobile App
The Masters is one of the most exclusive events in the world: perhaps the only thing harder to get than a tournament ticket is an Augusta National membership. While digital renderings can never truly replace watching the year’s first major (or playing the course itself), sponsor IBM’s Official Masters App is almost as good… Continue reading Gyro 360 Degree Vivid Views On IBM’s Masters Mobile App
