The PGA Tour and the LPGA have partnered with Aon in a deal that sees the global professional services firm become the title sponsor of a new $1m competition. Aon is backing the revolutionary, first-of-its-kind, season-long golf competition – the Aon Risk And Reward Challenge – with $1m (£751, 895) on offer in prize… Continue reading Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
Tag: PGA
Bud Light’s ‘Dilly Dilly’ Catchphrase Banned At The Masters After Shirt/Social Ambush Campaign
Building on the memorable/annoying ‘Dilly Dilly’ catchphrase introduced during its Super Bowl campaign earlier in the year, Bud Light continues its tactics of leveraging the line through sports events by sending 1,000 shirts and caps bearing the catchphrase to Augusta for the 2018 Masters. The Masters banned yelling “Dilly Dilly” so @budlight quickly produced… Continue reading Bud Light’s ‘Dilly Dilly’ Catchphrase Banned At The Masters After Shirt/Social Ambush Campaign
Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Avis, the official sponsor of the PGA Fantasy Golf, is helping promote the game’s new app with a new campaign fronted by the rental car company’s brand ambassador Steve Stricker. Led by a set of three spots developed by agency Leo Burnett Business, the Avis campaign raises awareness of the new gaming app for… Continue reading Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Gyro 360 Degree Vivid Views On IBM’s Masters Mobile App
The Masters is one of the most exclusive events in the world: perhaps the only thing harder to get than a tournament ticket is an Augusta National membership. While digital renderings can never truly replace watching the year’s first major (or playing the course itself), sponsor IBM’s Official Masters App is almost as good… Continue reading Gyro 360 Degree Vivid Views On IBM’s Masters Mobile App
