American Football legend Tom Brady leans into his comedic and reflective side in a series of ads for Hertz adopting the approach and tone of US daytime television talkshows with Nigerian-American actress/comedian Yvonne Orji playing the role as the programme’s host. The campaign, which targets existing Hertz customers and new customer prospects, will include… Continue reading NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
Tag: Car Rental
UEFA Sponsor Enterprise Rent-A-Car Celebrates How Fans Prepare For Mid-Week Games
UEFA Europa League sponsor Enterprise Rent-A-Car seeks to give football fans what they want through ‘Thursday Night Football’: an integrated, multi-channel campaign focused on the various ways soccer supporters prepare for mid-week matches. This self-described ‘fan-first activity’ shines the spotlight on from London to Sevilla through a hero pan-European spot titled ‘All Roads Lead… Continue reading UEFA Sponsor Enterprise Rent-A-Car Celebrates How Fans Prepare For Mid-Week Games
Tom Brady Retirement Jokes, Alyssa Limperis (& Ryan Tedder Audio) Ads Drive New Hertz Ads
Hertz continued its ‘Let’s Go Moments’ campaign in May with a fresh set of TV and online spots featuring NFL super star Tom Brady and audio ads sound tracked by musician Ryan Tedder which seek to make the vehicle rental brand feel more human. Hertz’s campaign aims to engage people whose vacations and family… Continue reading Tom Brady Retirement Jokes, Alyssa Limperis (& Ryan Tedder Audio) Ads Drive New Hertz Ads
Hertz Teams Up With QB Tom Brady For ‘Ahead Of The Game’ Campaign Promoting Tesla Deal & Electric Charging
A new series of commercials running under the ‘Let’s Go’ brand platform and starring Tom Brady sees Hertz promote its new 100,000 vehicle Tesla deal which also sees the US rental car giant install more than 3000 chargers throughout its rental car network. The giant US rental car brand has ordered 100,000 Teslas and… Continue reading Hertz Teams Up With QB Tom Brady For ‘Ahead Of The Game’ Campaign Promoting Tesla Deal & Electric Charging
Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
On 9 August Gatorade paid tribute to Lionel Messi’s greatness and the end to his 20-year FC Barcelona career with a motivating commercial which invites him to move on and the viewer not to stop. The sports drink brand rolled out the campaign across its digital and social channels around the world to leverage… Continue reading Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Mid December saw Enterprise team up with former Manchester United and Arsenal icon Robin Van Persie and British comedian Lloyd Griffith to launch a new UEFA Europa League activation – ‘Europa Road Trip’. The ambassador pairing rolled out the initiative with a launch spot which rolled out across the car rental brand’s digital and social… Continue reading Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute
The first week of October saw UEFA Europa League partner Enterprise Rent-A-Car launch its new-season campaign, ‘Legendary Journeys’ which sees fans compete to have famous footballers join them to experience their own, personal match trips. The vehicle rental brand, which extended its partnership for a further three years back in February 2018, teamed up… Continue reading Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute
Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Europcar activates its Arsenal FC sponsorship by rolling out its latest comic player-led promotional video called ‘Road Trip’. Starring Arsenal players Petr Cech, Theo Walcott and Danny Welbeck, the creative story follows the trio travelling to a game – in one of the auto hire outfit’s vehicles – after having missed the team coach… Continue reading Europcar ‘Road Trip’ Spot Extends Comic Arsenal Sponsorship Viral Series
Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Avis, the official sponsor of the PGA Fantasy Golf, is helping promote the game’s new app with a new campaign fronted by the rental car company’s brand ambassador Steve Stricker. Led by a set of three spots developed by agency Leo Burnett Business, the Avis campaign raises awareness of the new gaming app for… Continue reading Stricker Fronts New Avis TV & Web ‘PGA Fantasy App’ Ads
Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary
Arsenal FC sponsor Europcar is rolling out online video content not only featuring players Per Mertesacker, Jack Wilshere and Alex Oxlade-Chamberlain, but also starring members of their’ ‘families’ This video mockumentary is amongst the early Europcar activation celebrating its new status as the Official Car and Van Rental partner to the Premier League club.… Continue reading Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary
