As the NBA grinds into top gear, one of its most famous and storied franchises – the New York Knicks – rolled out a high-energy film celebrating the team’s past, present and future called ‘Built By New York’ Teaming up with New York-based agency Translation and Venice-based production company Farm League, the short film… Continue reading Past & Present Collide IN New York Knicks’ ‘Built By New York’ 75th Anniversary Film
Tag: Brand Film
Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
On 9 August Gatorade paid tribute to Lionel Messi’s greatness and the end to his 20-year FC Barcelona career with a motivating commercial which invites him to move on and the viewer not to stop. The sports drink brand rolled out the campaign across its digital and social channels around the world to leverage… Continue reading Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown
The start of August, ahead of the Paralympics, saw Swiss sportswear brand On launched its latest feature length film called ‘Untethered’ starring a standout athlete/adventurer focusing on Paralympian David Brown and his mentor Jerome Avery. The 21-minute documentary shine the spotlight on the world’s fastest blind sprinter David Brown: a 28-year-old US Paralympian and… Continue reading Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown
Epic Lacoste ‘Crocodile Inside’ Film Fronts New ‘Life Is A Beautiful Sport’ Brand Campaign
An epic new brand film from sportswear and athleisure retailer Lacoste sees a couple on the verge of breaking up and their argument seems to literally tear their world apart as their home collapses around them before they eventually come back together again. The campaign, which was created by agency BETC Paris, carries the… Continue reading Epic Lacoste ‘Crocodile Inside’ Film Fronts New ‘Life Is A Beautiful Sport’ Brand Campaign
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
Jaguar has premiered its own brand-created movie, Desire, on Facebook as the core element of its Sundance London activation. The 12-minute film, which is also now running across Jaguar’s other digital platforms, will also be screened by Jaguar at the O2 as part of the Sundance London film festival. The short movie, starring… Continue reading Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship
