Launched on 09 Sep 2019, 10 days ahead of the start of the Rugby World Cup 2019, Dove Men+Care rolled out a new global ambassador led video series focusing on the theme of parenthood. Featuring some of the world’s biggest rugby stars, the Parenthood v Rugby film series explores the parallels between professional rugby… Continue reading Dove Men+Care Launches ‘Care For Every Position You Play’ Video Series With Top Rugby Stars
Tag: Household
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
Tide ‘Team Colours’ Signs NFL Stars Twitter Photojournos
Tide has signed up its own team of 32 NFL stars – one from each team – to serve as the second-year sponsor’s own photojournalists for its new 2013 season real-time ‘Team Colours’ campaign. The player/photojournalists are all using Twitter to share their very own personal pictures of moments and fans that capture their… Continue reading Tide ‘Team Colours’ Signs NFL Stars Twitter Photojournos
DFS Launches Crufts Online TV Channel
DFS, the title sponsor of the Kennel Club’s annual Crufts show, is backing an online digital TV channel carrying online highlights of the event. DFSCrufts.tv not only provides free live digital coverage of the 2011 event, but also streams classic lips of event highlights and winners from the 1980’s and 90’s. DFS, is working with… Continue reading DFS Launches Crufts Online TV Channel
