UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’. The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
Tag: Mediacom
Football & Film Join Together In eBay’s Quirky, Italian ‘Football: World Of Passions’ Soccer Spot
The latest Italian chapter in the international creative platform ‘Inspired By An eBay Story’, called ‘Football: World Of Passions’, blends football and film through a 30-second TVC set in a typical Italian Sports Bar which acts as the hub of its local community – a place where passionate football fans come together to watch games.… Continue reading Football & Film Join Together In eBay’s Quirky, Italian ‘Football: World Of Passions’ Soccer Spot
Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris. Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador
As the Premier League title race reaches a climax, Liverpool FC manager Jürgen Klopp marked his return as a brand ambassador for Erdinger’s Weissbräu brand with a new ‘Don’t Forget The Best Bit’ UK spot running under the brewer’s ‘Never Skim An Erdinger’ campaign. The commercial, called ‘Don’t Forget the Best Bit’, features a… Continue reading Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador
All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team. The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
The week ahead of the Premier League’s 20/21 season kickoff saw league sponsor Coca-Cola Great Britain team up with Sky Media to launch a new content marketing ‘mockumentary’ starring comedian Mo Gilligan. The creative showcases Gilligan’s transformation of his home into a serious soccer sofa screening experience and the comic proudly states “if I’m… Continue reading Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
Paddy Power Expands #Unsponsor Via Absurd Shirts Sponsorship Consequences
Launched to coincide with the start of the domestic football season, Paddy Power extended its #unsponsorship initiative by rolling out a comic commercial that calls on rival betting brands to stop treating football kits as gaudy brand billboards. The betting brand continues its ‘Save Our Shirt’ mission, which calls on advertisers and football partners… Continue reading Paddy Power Expands #Unsponsor Via Absurd Shirts Sponsorship Consequences
Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Bookie Paddy Power launched a hoax, pre-season fake football kit sponsorship initiative, called ‘Save Our Shirt’, in an attempt to persuade its rivals to ‘unsponsor’ shirts The PR led initiative, launched in the middle of July (a few weeks ahead of the new 2019/20 football season), saw a Paddy Power spoof sponsorship initiative act… Continue reading Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
Coca-Cola & Shaqiri Kick-Off World Cup With Swiss Station Augmented Reality Football Experience
One of FIFA sponsor Coca-Cola’s more interesting local market on the ground activations was a large-format augmented reality (AR) experience in Zürich’s main railway station. The campaign, launched in the third week of June, aimed to celebrate the 20 cola brand’s ongoing support for the game and its partnership with FIFA’s World Cup. Train… Continue reading Coca-Cola & Shaqiri Kick-Off World Cup With Swiss Station Augmented Reality Football Experience
#ChampionsSofa Sees Sony Activate UEFA Champions League (& BT Sport) Via Fan Reaction Social Video
Sony raised European football fan engagement and boosted the profile of its Xperia smartphone brand through its UEFA Champions League 2016 sponsorship and connected BT Sport broadcast sponsorship with fan focused, supporter live match reaction video content campaign – a Googlebox style initiative called #ChampionsSofa – running primarily on Twitter. Territory: Global Agency:… Continue reading #ChampionsSofa Sees Sony Activate UEFA Champions League (& BT Sport) Via Fan Reaction Social Video
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
