Bookie Paddy Power launched a hoax, pre-season fake football kit sponsorship initiative, called ‘Save Our Shirt’, in an attempt to persuade its rivals to ‘unsponsor’ shirts The PR led initiative, launched in the middle of July (a few weeks ahead of the new 2019/20 football season), saw a Paddy Power spoof sponsorship initiative act… Continue reading Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Tag: Fake
RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
The RWC 2015 ticket campaign launched in September 2014 – almost exactly one year before the tournament kicked-off – with a multi-channel, multi-phase campaign spearheaded by a commercial called ‘Too Big To Miss’. Pitching the event as a celebration of rugby, the international, national and regional marketing and PR ticket campaign aimed to drive… Continue reading RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
