Sony raised European football fan engagement and boosted the profile of its Xperia smartphone brand through its UEFA Champions League 2016 sponsorship and connected BT Sport broadcast sponsorship with fan focused, supporter live match reaction video content campaign – a Googlebox style initiative called #ChampionsSofa – running primarily on Twitter. Territory: Global Agency:… Continue reading #ChampionsSofa Sees Sony Activate UEFA Champions League (& BT Sport) Via Fan Reaction Social Video
