Ahead of this summer’s 2024 UEFA Euro Championship – an international tournament known as the Euros – confectionary partner Mars Wrigley rolled out a pan-European campaign for its Snickers brand called ‘Own Goal’ fronted by Luka Modrić and Bukayo Saka and spearheaded by a playful, cinematic ad aimed at helping football fans steer clear of… Continue reading Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign
Tag: Snickers
NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Snickers Ice Cream partnered with the number one NFL Draft pick and 2021 Heisman Trophy winner Bryce Young to front a campaign introducing a new, limited-edition frozen treat titled the ‘Bryce Cream Bar’. After penning an ambassador deal with former Crimson Tide quarterback Young, who at the time was one of the favourites to… Continue reading NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris. Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’
Snickers, the official chocolate bar of England Football, leveraged the partnership around UEFA Euro 2022 through a campaign revolving around telling critics of the Lionesses that they are not ‘Full Fans’. The confectionary brand’s marketers worked with creative agency The&Partnership on an activation which seeks to drive genuine support for the team through the tournament… Continue reading Snickers’ England Football Euro 2022 Activation Tells Lioness Critics To Go ‘Full Fan’
(Fake) Twitter Spat Promos Both Snickers & WWE 2K22 As WWE Co Presenting Partners of WrestleMania 38
The end of February, following a (fake?) social spat between the two brands, WWE unveiled Snickers and WWE 2K22 as its first ever co-presenting partners for WrestleMania. The chocolate bar (owned by Mars Inc) and the latest instalment in the WWE videogame official wrestling computer game series (own by Take-Two Interactive) both penned a… Continue reading (Fake) Twitter Spat Promos Both Snickers & WWE 2K22 As WWE Co Presenting Partners of WrestleMania 38
NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’
Ever since the start of the NFL season back in September 2021, Snickers has been encouraging and incentivising football fans to socially share moments when they’ve messed up in parallel with pro player mistakes and, on at the start of February (ahead of the season-ending Super Bowl), the chocolate bar finally crowned the ‘SNICKERS Rookie… Continue reading NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’
Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’
Snickers, the chocolate bar owned by NFL sponsor Mars Wrigley, launched a new US campaign at the start of September to leverage the start of the NFL 2021/22 season which encourages football fans to share moments when they’ve messed up and made mistakes. Launched on 9 September, 24 hours ahead of the season opener,… Continue reading Snickers Aims To Get NFL Fans Candid Via Campaign Celebrating ‘Rookie Mistakes’
FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
As a sponsor of The Football Association (The FA) and The Scottish Football Association (SFA), Snickers seeks to address the fact that this is #OfficiallyAwkward by trying to keep both England and Scotland fans sweet in a UEFA Euro 2020 campaign called ‘Bothlands’. Launched at the start of June, the Mars Wrigley brand seeks… Continue reading FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
Liverpool FC Manager Jürgen Klopp Fronts Snickers’ ‘3-5-2’ UK TV Campaign
Late February was a painful time for fans of Liverpool FC and they were unlikely to have been too cheered up by the latest European ad for Snickers featuring the club’s manager Jürgen Klopp. The tongue in cheek commercial launched on 22 February and ran whilst the club was enduring worst home league run… Continue reading Liverpool FC Manager Jürgen Klopp Fronts Snickers’ ‘3-5-2’ UK TV Campaign
Snickers Ambushes FIFA World Cup With ‘Wrong World Finals’ Campaign In The Philippines
Snickers sought to hijack the FIFA World Cup finals with an ambush social media campaign called ‘The Wrong World Finals’. As the world tuned in to the final of Russia 2018, Snickers leveraged the biggest sports event of the year with a celebratory social media campaign revolving around all the match-ups you might confuse… Continue reading Snickers Ambushes FIFA World Cup With ‘Wrong World Finals’ Campaign In The Philippines
Skittles’ Spoof Schwimmer-Led Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan
When is a Super Bowl commercial not a Super Bowl commercial? When it is a Skittles ad that won’t be seen by the 100 million football fans watching the Big Game on NBC, but rather just by one single teenager in California. It is, of course, supported by multiple teasers. Skittles, the… Continue reading Skittles’ Spoof Schwimmer-Led Super Bowl Spot So Exclusive It’s Showing The Ad To Just One Teenage Fan
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
