Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2

Dick’s Sporting Goods partnered with Nike and a team drawn from the Beavertown sportswear giant’s athlete ambassador stable for the US retailer’s biggest marketing partnership to date and the second wave of its ‘Sports Changes Lives’ campaign.   Like the first campaign phase, the campaign message is based around how sport changes lives and the… Continue reading Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2

Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’

On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris.   Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’