Dick’s Sporting Goods partnered with Nike and a team drawn from the Beavertown sportswear giant’s athlete ambassador stable for the US retailer’s biggest marketing partnership to date and the second wave of its ‘Sports Changes Lives’ campaign. Like the first campaign phase, the campaign message is based around how sport changes lives and the… Continue reading Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2
Tag: Arts & Letters
NBA Broadcast Partner ESPN Launches Anthemic ‘It’s A Beautiful Time For Playoffs’ Spot
ESPN launched a visually-arresting, anthemic spot promoting its NBA programming during the 2023 Playoffs called ‘It’s A Beautiful Time For Playoffs’. An evolution of the sports broadcasting giant’s ‘NBA On ESPN Time’, the 30-second commercial marked the start of the Playoffs and features many of the league’s biggest stars in a utopian computer graphic… Continue reading NBA Broadcast Partner ESPN Launches Anthemic ‘It’s A Beautiful Time For Playoffs’ Spot
ESPN’s Quirky ‘This Is SportsCenter’ Campaign Returns With USWNT Stars Eating ‘Orange Slices’
ESPN’s long-running and deadpan ‘This Is SportsCenter’ campaign finally returned at the end of December with a quirky spot titled ‘Orange Slices’ – the first new ad in three years. The 15-second video, developed in harness with creative agency Arts & Letters and helmed by Director Jim Jenkins, featured US Women’s National Team players… Continue reading ESPN’s Quirky ‘This Is SportsCenter’ Campaign Returns With USWNT Stars Eating ‘Orange Slices’
ESPN Hypes College Football Playoffs Via ‘The Greatest Story Ever Played’ Campaign
US college football broadcast rights holder ESPN rolled out a fantastical campaign promoting its College Football Playoffs (CFP) programming extending its ongoing ‘The Greatest Story Ever Played’ promotional platform. Working with creative agency Arts & Letters, the November 2022 campaign continues where the first wave of work in the story-led campaign (which launched in… Continue reading ESPN Hypes College Football Playoffs Via ‘The Greatest Story Ever Played’ Campaign
ESPN Promotes New NFL Season Programing Via ‘Ready For Football’ Creative Platform
US sports broadcaster ESPN hyped fans for the new 2022/3 NFL season from 1 September through a creative platform called ‘Ready For Football’. Created by agency Arts & Letters, the marketing burst promoting the broadcaster’s NFL programming spans TV, digital and social. A 60-second commercial sits at the heart of the campaign titled ‘All… Continue reading ESPN Promotes New NFL Season Programing Via ‘Ready For Football’ Creative Platform
Sports Media Giant ESPN Previews ‘Fifty/50’ Programming For 50th Anniversary Of Title IX
To celebrate the 50th anniversary of the passing of Title IX, ESPN is rolling out a month-long, original-programming push – including documentaries and podcasts – in June to highlight the fight for gender equality in sports and culture and began promoting this in March through a 30-second spot timed to leverage International Women’s Day on 8… Continue reading Sports Media Giant ESPN Previews ‘Fifty/50’ Programming For 50th Anniversary Of Title IX
espnW Sub-Brand ‘That’s A W.’ Campaign Empowers & Redefines Women’s Sport & Female Athletes
On October 25, during NFL Monday Night Football, ESPN launched a espnW sub-brand campaign called ‘That’s A W.’ with an empowering message aimed at supporting women’s sport and reshaping the conversation around it. The marketing burst is anchored by the ‘That’s a W.’ line and declares to viewers and fans that a W is… Continue reading espnW Sub-Brand ‘That’s A W.’ Campaign Empowers & Redefines Women’s Sport & Female Athletes
