US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels. Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary
Tag: Title IX
Sports Media Giant ESPN Previews ‘Fifty/50’ Programming For 50th Anniversary Of Title IX
To celebrate the 50th anniversary of the passing of Title IX, ESPN is rolling out a month-long, original-programming push – including documentaries and podcasts – in June to highlight the fight for gender equality in sports and culture and began promoting this in March through a 30-second spot timed to leverage International Women’s Day on 8… Continue reading Sports Media Giant ESPN Previews ‘Fifty/50’ Programming For 50th Anniversary Of Title IX
