Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels.   Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

GEHA Health & QB Patrick Mahomes Highlight How ‘Commitments’ Aren’t Made With Words

GEHA (Government Employees Health Association) Health teamed up with Patrick Mahomes to honour US federal employees in a campaign called ‘Commitments’ spearheaded by national television advertising and aimed at supporting the behind-the-scenes work of government employees.   GEHA Health collaborated with agency MERGE and production company Five to Sixty to launch an integrated campaign fronted… Continue reading GEHA Health & QB Patrick Mahomes Highlight How ‘Commitments’ Aren’t Made With Words