The National Women’s Soccer League (NWSL) sought to build buzz and excitement ahead of the new season through a 2024 extension of its umbrella ‘WE PLAY HERE’ marketing platform which encourages fans to ‘Keep Up’. Objective Timed to leverage the 16 March kickoff of the 2024 regular season, the call-to-action style campaign seeks to build… Continue reading NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign
Tag: National Women’s Soccer League
Nike Takes A Wrecking Ball To A Parked Bus For New NWSL Season ‘This Is Our Beautiful Game’ Campaign
In its first campaign for the National Women’s Soccer League (NWSL), partner Nike smashes a wrecking ball into the side of a bus to bring to life the league’s commitment to attacking football. Playing on the ‘park the bus’ soccer cliché used to describe defensive tactics, the campaign seeks to champion the idea that… Continue reading Nike Takes A Wrecking Ball To A Parked Bus For New NWSL Season ‘This Is Our Beautiful Game’ Campaign
Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary
US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels. Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary
Angel City FC Reveals New Logo, Crest & Identity Ahead Of Inaugural 2022 NWSL Season
The last week of June saw the USA’s first-ever majority female-owned professional soccer team – Angel City Football Club (ACFC) – unveil its new identity ahead of the 2022 National Women’s Soccer League (NWSL) season. The integrated video and image led launch campaign, which debuted on 30 June, revealed the new crest via a… Continue reading Angel City FC Reveals New Logo, Crest & Identity Ahead Of Inaugural 2022 NWSL Season
Budweiser/Rapinoe Solicit New NWSL Sponsors In ‘Future Official: It’s Worth Watching’ Campaign
Late October saw Budweiser activate its sponsorship of the National Women’s Soccer League (NWSL) in the USA with a campaign called ‘Future Official: It’s Worth Watching’ which challenges other brands to become future sponsors. This partner drive to bring new brand sponsors on board follows the beer brand’s post-World Cup #WontStopWatching campaign which sought… Continue reading Budweiser/Rapinoe Solicit New NWSL Sponsors In ‘Future Official: It’s Worth Watching’ Campaign
