Tag: NWSL

NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign

The National Women’s Soccer League (NWSL) sought to build buzz and excitement ahead of the new season through a 2024 extension of its umbrella ‘WE PLAY HERE’ marketing platform which encourages fans to ‘Keep Up’. Objective Timed to leverage the 16 March kickoff of the 2024 regular season, the call-to-action style campaign seeks to build… Continue reading NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign

NWSL Leans Into FIFA World Cup To Hype New Season Kick-off With ‘We Play Here’ Campaign

The NWSL launched a kick-off marketing campaign promoting the start of the US women’s professional league’s 11th season that leans into the excitement around the 2023 FIFA Women’s World Cup and which is called ‘We Play Here’.   The integrated campaign, which was spearheaded by a 60-second spot, is built around the message that many… Continue reading NWSL Leans Into FIFA World Cup To Hype New Season Kick-off With ‘We Play Here’ Campaign

Nike Takes A Wrecking Ball To A Parked Bus For New NWSL Season ‘This Is Our Beautiful Game’ Campaign

In its first campaign for the National Women’s Soccer League (NWSL), partner Nike smashes a wrecking ball into the side of a bus to bring to life the league’s commitment to attacking football.   Playing on the ‘park the bus’ soccer cliché used to describe defensive tactics, the campaign seeks to champion the idea that… Continue reading Nike Takes A Wrecking Ball To A Parked Bus For New NWSL Season ‘This Is Our Beautiful Game’ Campaign

Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels.   Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA

Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks

In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand.   Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks

TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC

A new multi-year shirt sponsorship between TikTok and the Portland Timbers Fc and the Portland Thorns FC was revealed through a series of TikTok videos featuring players from both sides showing off the brand’s logo on their 2021 shirt sleeves.   Unveiled on Tuesday 23 February through shirt reveal spots posted exclusively on the club’s… Continue reading TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC

Budweiser/Rapinoe Solicit New NWSL Sponsors In ‘Future Official: It’s Worth Watching’ Campaign

Late October saw Budweiser activate its sponsorship of the National Women’s Soccer League (NWSL) in the USA with a campaign called ‘Future Official: It’s Worth Watching’ which challenges other brands to become future sponsors.   This partner drive to bring new brand sponsors on board follows the beer brand’s post-World Cup #WontStopWatching campaign which sought… Continue reading Budweiser/Rapinoe Solicit New NWSL Sponsors In ‘Future Official: It’s Worth Watching’ Campaign

Zulily Promotes New Shirt Partnership With Seattle’s Sounders & Reign Via Names On Back/Front

January saw the Seattle based online retailer Zulily make a strategic soccer sponsorship commitment to the whole city of Seattle by becoming the new front of shirt sponsor of MLS side Seattle Sounders and NWSL team Seattle Reign.   As well as appearing on the MLS team’s playing shirts, the tie-up also includes the presence… Continue reading Zulily Promotes New Shirt Partnership With Seattle’s Sounders & Reign Via Names On Back/Front