Tag: Pledge

Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change

In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe.   Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change

‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout

A group of human rights organisations have called on fans to boycott the FIFA Men’s World Cup quarter-final – which takes place on United Nations’ ‘International Day of Human Rights’ on 10 December – through a Qatar 2022 protest campaign called ‘Football Blackout For Human Rights’.   Created by Berlin-based creative agency Heimat, the campaign… Continue reading ‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout

Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

US based Fintech brand Ally Bank promoted its new pledge to boost support for women’s sports by promising male/female equal gender sports investment through a new campaign called ‘Watch The Game, Change The Game’ which aired on broadcast, cable, connected TV, plus on digital and social channels.   Launched in late June on the 50th… Continue reading Ally Bank ‘Watch the Game, Change the Game’ Pledges Sports Gender Equality On Title IX Anniversary

DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership

The last week of September saw sports streaming platform DAZN team up with pledge-based social impact charitable movement Common Goal for a campaign and a multi-million dollar pledge, a 1% global employee time and a resource commitment.   The partnership is focused on three fundamental and deep-rooted issues within and beyond football: gender equity, racial… Continue reading DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership

Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges

On 14 September Women in Football (WiF) teamed up with a strong line up of UK sporting organisations to launch a new campaign called #GetOnside with the goal of not just promoting gender equality, but taking action across the industry.   The campaign is supported by WIF’s lead partner Barclays, the initiative sees each organisation… Continue reading Women In Football Launches #GetOnside Campaign To Drive Partner Gender Equality Pledges

‘Team Of Us: Everyone In’ – Vodafone & IRFU

Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU

WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation

The World Surf League (WSL), in partnership with the Surfrider Foundation, has launched a new global cause campaign – #StopTrashingOurWaves – that aims to inspire, educate and empower surf fans and ocean lovers by raising awareness of ocean ecology and addressing critical environmental issues as they apply to the WSL Championship Tour and to Big… Continue reading WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation

Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work

The second week of June saw official Formula One sponsor Heineken launch a fresh phase of its ongoing ‘When You Drink, Never Drive’ initiative with new creative fronted by former F1 champion Nico Rosberg.   The FIA F1 Drivers’ World Champion fronts the campaign, which launched on 8 June, and stars in the hero spot… Continue reading Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work

Women In Football (+ Supporter Synergy & Sponsor Betfair) Launch #WhatIf Campaign

A month ahead of the men’s FIFA World Cup kick off in Russia, UK based organisation Women in Football has launched #WhatIf – a fresh initiative that aims to change the landscape for women working in the football industry.   The campaign, sponsored by Betfair and supported by sport and entertainment agency Synergy, runs primarily… Continue reading Women In Football (+ Supporter Synergy & Sponsor Betfair) Launch #WhatIf Campaign

Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign

The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding.   The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign

AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative

AT&T hit the jackpot in early April when it blended its two major golf partnerships – its sponsorship of The Masters tournament and its endorsement of Jordan Spieth – to launch a safety campaign about the dangers of texting whilst driving called ‘It Can Wait’.   The added bonus for the US telco was that… Continue reading AT&T Links Endorser Spieth & Masters Sponsorship For ‘It Can Wait’ CSR Initiative