Non-profit The Get REAL Movement, a university focused organization committed to championing the 2SLGBTQ+, teamed up with agency VML Canada to leverage spiking hockey interest around the NHL playoffs with a multi-platform, collectible card led cause campaign raising awareness of the lack of representation in the league which spanned digital, social, NFTs and PR. Objective… Continue reading Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players
Tag: Equality
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’. The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike. The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’
‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’. The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
‘This Passion Knows No Gender’ In Cristal’s Campaign With Peru’s Women’s Natonal Football Team
Peru’s best selling beer brand Cristal activated its partnership with the Peruvian Football Federation (Federación Peruana de Fútbol / FPF) with a campaign called ‘This Passion Knows No Gender’ that set out to grow support for the women’s national team by using sports commentary to highlight the disparity between male and female football. The campaign… Continue reading ‘This Passion Knows No Gender’ In Cristal’s Campaign With Peru’s Women’s Natonal Football Team
The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative that saw it donate tampons to United Way (British Columbia’s) Period Promise programme for every shot Tiger Woods took during the tournament. The idea sought to highlight period poverty by… Continue reading The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
Launched on 7 March to leverage International Women’s Day, Australian building equipment hire and construction solutions provider Coates unveiled a campaign promoting the extension of its AFL partnership which added an official AFLW sponsorship with the aim of increasing support for women’s footie over the next three years and of reaching its 25% female staff… Continue reading Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially. The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest
West Ham’s Michail Antonio Fronts Barclay’s Latest ‘Made In Wandsworth’ Community Football Fund Campaign
UK bank Barclays – a long-time football sponsor as the official partnership with the Premier League for the last 20 years, as well as title sponsorships of the Barclays Women’s Super League and the Barclays Women’s Championship – teamed up with West Ham United FC striker Michail Antonio for a short film showcasing the aims… Continue reading West Ham’s Michail Antonio Fronts Barclay’s Latest ‘Made In Wandsworth’ Community Football Fund Campaign
Michelob Ultra Spotlights Boston Marathon’s 1st Female Runner Kathrine Switzer In ‘The Race to Equality’ Campaign
A late October female sporting empowerment campaign from New York Marathon sponsor Michelob Ultra unveiled a new ‘Run Fund’ through a campaign called ‘The Race To Equality’ that shines the spotlight on Kathrine Switzer – the first woman to ever run the Boston Marathon who ‘broke barriers to help millions of women run marathons’ –… Continue reading Michelob Ultra Spotlights Boston Marathon’s 1st Female Runner Kathrine Switzer In ‘The Race to Equality’ Campaign
