Tag: Cristal

‘This Passion Knows No Gender’ In Cristal’s Campaign  With Peru’s Women’s Natonal Football Team

Peru’s best selling beer brand Cristal activated its partnership with the Peruvian Football Federation (Federación Peruana de Fútbol / FPF) with a campaign called ‘This Passion Knows No Gender’ that set out to grow support for the women’s national team by using sports commentary to highlight the disparity between male and female football.   The campaign… Continue reading ‘This Passion Knows No Gender’ In Cristal’s Campaign  With Peru’s Women’s Natonal Football Team

The Hacking Jersey – Cristal & Peruvian Football Federation (FPF)

  To leverage a World Cup 2018 play-off away game against New Zealand, Peru national team sponsor Cristal reaffirmed its commitment to the side and brought its ‘Better Together’ brand promise to life by surreptitiously hacking the opposition team’s shirt so that the stadium in Wellington was filled with support for Peru despite only 64… Continue reading The Hacking Jersey – Cristal & Peruvian Football Federation (FPF)