Non-profit The Get REAL Movement, a university focused organization committed to championing the 2SLGBTQ+, teamed up with agency VML Canada to leverage spiking hockey interest around the NHL playoffs with a multi-platform, collectible card led cause campaign raising awareness of the lack of representation in the league which spanned digital, social, NFTs and PR. Objective… Continue reading Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players
Tag: Workshop
London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop
The London Lions, a British professional basketball team based in Stratford (East London) and who compete in the British Basketball League, partnered with French based football team Red Star FC’s Youth Academy for a cross channel jersey design workshop carried out with Hard in the Paint Founder Jermaine Bates. The alliance between the London… Continue reading London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop
‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous Hoxton drinking and music venue The Macbeth. The four-month initiative, based around celebrating ‘music that is hand crafted’, starts in September when the Macbeth will… Continue reading ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
Chevrolet returned as a South By Southwest (SXSW) Super with an activation programme built around the idea of how new technologies, innovation, connectivity and imagination can combine to radically change the driving experience. It’s most visible on-street initiative sees the car giant offer a fleet of attendee vehicles acting as complimentary SXSW transport utilities… Continue reading Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
