A key strand of official NFL telco partner Verizon’s Super Bowl LV activation is the new ‘Verizon 5G Stadium In @Fortnite‘. The initiative saw the telecoms giant team up with a group of Fortnite Creative map builders – Team Beyond – and several NFL stars to create what it believes is ‘the ultimate #SBLV experience for gamers and football fans… Continue reading Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
Tag: Concert
Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’
Introduced by athlete ambassador Serena Williams and taking place on the evening of the tournament, US Open sponsor Chase (the consumer facing brand of US financial giant JP Morgan Chase) hosted a virtual kickoff concert featuring Khalid, Chloe x Halle and Kane Brown. A further example of the ongoing entertainment blending trend linking… Continue reading Chase Starts Multi-Strand US Open Tennis Activation With ‘Sound Check > US Open Kick Off Concert’
‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
AC Milan trumpets its new mission ‘to redefine the sport experience’ as it announced a new sport/entertainment alliance with JAY-Z’s Roc Nation through a celebratory video called ‘Welcome To The Family – From Milan With Love’. A 60-second social spot, posted on 9 July, promoted the new partnership which is positioned as ‘a unique… Continue reading ‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
Finnish Beer Sinebrychoff Hosts HIFK ‘Red Classics’ Orchestral & Choral Hockey Game Experience
Finnish beer brand Sinebrychoff leveraged its long-time shirt sponsorship with ice hockey side HIFK by turning the game against local rivals TPS into an orchestral and choral concert experience called ‘Red Classics’. The at-game Red Classics experience, created in harness with agency Hasan & Partners, celebrated the brewer of the Koff brand’s 200th anniversary… Continue reading Finnish Beer Sinebrychoff Hosts HIFK ‘Red Classics’ Orchestral & Choral Hockey Game Experience
Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity. Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
Long term England Rugby shirt sponsor has unveiled a branded entertainment event – The O2 Official England Rugby World Cup Send-Off – that leverages not just its RFU partnership, but also its alliance with Take That and its naming rights to London’s O2 arena music venue. The event, on 9 September, is promoted through… Continue reading Wear The Rose Live: O2 & Take That Front Official England RWC Send-Off Event
‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Jack Daniel’s is launching a new UK music campaign, based around a series of ‘partner venues’ called ‘Jack Rocks’ which opens with the whiskey brand taking over the famous Hoxton drinking and music venue The Macbeth. The four-month initiative, based around celebrating ‘music that is hand crafted’, starts in September when the Macbeth will… Continue reading ‘Jack Rocks’ Music Venue Partnership (+ NME/Spotify)
Bud Light’s #UpForWhatever Extended To NBA Activation
The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation. The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza. … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation
Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
Chevrolet returned as a South By Southwest (SXSW) Super with an activation programme built around the idea of how new technologies, innovation, connectivity and imagination can combine to radically change the driving experience. It’s most visible on-street initiative sees the car giant offer a fleet of attendee vehicles acting as complimentary SXSW transport utilities… Continue reading Chevy SXSW: Useful, Fun, Mentor, Workshops & Tech Showcase
Spotify’s SXSW Music Links Enhance Live Experiences
Spotify was pushing the musical experience boundaries in Austin at this year’s South By Southwest by partnering with Billboard, McDonald’s, Foursquare and Obscura Digital both at its Spotify House branded space and its flagship Spotify Live Concert. Between 11 and 15 March, artists appeared daily at Spotify House: an intimate, relaxed setting at 1100 East Cesar… Continue reading Spotify’s SXSW Music Links Enhance Live Experiences
Coke’s Colombian Radio Promoted By Elevated Concert Experience
Coca-Cola Columbia was challenged with how to promote their online radio station, Coke FM, so the soft drink giant enlisted the support of a local band with a large following to host a live concert at an altitude of 50 metres. The band was suspended above the crowd of excitable fans who were… Continue reading Coke’s Colombian Radio Promoted By Elevated Concert Experience
Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
Using the tagline ‘Where your heartbeats meet your music’, Sony Music Entertainment has teamed up with the Indonesian Heart Foundation for a healthy heart campaign. Targeting the country’s youth, the Music Of Your Heart initiative comes in the form of a branded entertainment style event coupled with a PR campaign, TV, radio and… Continue reading Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
