The next chapter in Bud Light’s ‘Up For Whatever’ reality TV style initiative, first launched during the brand’s star-studded Super Bowl spot earlier in the year, was the focal point of the beer brand’s NBA All-Star activation. The experience revolved around two genuine fans hanging out with basketball superstars for the weekend’s extravaganza. … Continue reading Bud Light’s #UpForWhatever Extended To NBA Activation
Tag: Reality TV
Newcastle Brown’s ‘If We’d Made It’ Non Super Bowl Ad
Despite Bud Light’s six-year NFL deal valued at $1.2bn plus (and its four Super Bowl spots – two for Bud Light and two for Budweiser), lesser known Newcastle Brown Ale might just have been the highest profile Super Bowl beer advertiser. Without even advertising in the Super Bowl! US brewer Anheuser-Busch’s expensively acquired… Continue reading Newcastle Brown’s ‘If We’d Made It’ Non Super Bowl Ad
Vodafone’s Own ‘London Fashion Week’ Nail Polish
Vodafone, title sponsor of Vodafone London Fashion Weekend, spearheaded its event marketing on Valentine’s Day by launching its own bespoke Vodafone Nail Varnish. As principle partner of the UK capital’s fashion week, Vodafone partnered with Nails Inc to developed the specially created Vodafone Red nail polish shade, inspired (unsurprisingly, by the company signature red… Continue reading Vodafone’s Own ‘London Fashion Week’ Nail Polish
Coca-Cola’s Branded ‘Cup Of Dreams’ TV Show
To celebrate the 10th year of the ‘Coca-Cola Cup’ football tournament, Havas Sports & Entertainment has launched a reality TV show in Argentina called ‘Sueños de Copa’. Coke’s new ‘Cup Dreams’ reality TV series in Argentina aims to ensure viewers live all the emotions of the country’s Coca-Cola cup competition. The show is being broadcast weekly on national… Continue reading Coca-Cola’s Branded ‘Cup Of Dreams’ TV Show
RIM & C4 Link For Festival Reality Show ‘Summer Daze’
Research In Motion (RIM) is collaborating with Channel 4 on a new reality TV show following UK festival fans through the summer. ‘Summer Daze with BlackBerry’ is a ‘shades and wellies and all’ eight-part interactive music series starting in early July on the T4 stream. Produced by Monkey Kingdom, its focuses on… Continue reading RIM & C4 Link For Festival Reality Show ‘Summer Daze’
